Our Vision
The vision of the San Diego/Imperial Counties chapter of the American Red Cross is to become America's most prepared community.

Our Mission
We serve to relieve human suffering by preventing, preparing for and responding to emergencies.

Our Chapter Values
Be honest and open. 
Do the right thing. 
Make the customer your priority. 
Deliver on your commitments.
Make fact-based decisions. 
Perform as a team.
Celebrate successes.

Affirming our commitment to the Fundamental Principles of the international Red Cross and Red Crescent Movement, we pledge ourselves to these values:

Humanitarianism
We exist in order to serve others in need, independently and without discrimination, providing relief for victims of disasters and helping people prevent, prepare for, and respond to emergencies.

Stewardship
We act responsibly, effectively, and efficiently with resources entrusted to us, always seeking to improve.

Helping Others
We are attentive and responsive to those we serve, always listening to their needs and looking for ways to serve through existing or new initiatives.

Respect
We acknowledge, respect, and support the rights and diversity of each person in our organization and in the communities we serve.

Voluntary Spirit
We, as a family of donors, volunteers, and staff, search for ways to provide hope to those we serve, while demonstrating compassion, generosity, and appreciation.

Continuous Learning
We seek, collectively and individually, to identify, obtain, and maintain competencies and the awareness required for exceptional service.

Integrity
We act with honesty, demonstrate courage and accountability under pressure and openly share ideas and information with each other.